Almay - Makeup for Sensitive Skin

You may have never heard of Fanny May Woititz but if you suffer from sensitive skin and struggle to find makeup that doesn’t cause reactions or irritations then you have something in common.

Fanny May’s delicate complexion was the inspiration for Almay, the world’s first hypoallergenic cosmetics brand. In a time when makeup was full of fragrance and harsh chemicals, Fanny May’s husband and Chemist, Alfred Woititz set about developing cosmetics his sensitive skinned wife could use safely.

From such innovative beginnings, it’s not surprising that Almay is a brand that has continued to remain at the forefront of ingredients and technologies designed specifically for vulnerable skin. Almay was the first brand to make 100% fragrance free products, the first to perform safety testing for allergy and irritation, and the first to create cosmetic regimes for specific skin types.

Not only catering to specific skin types, Almay foundations take the guesswork out of choosing the right product for your complexion. The Smart Shade range adjusts to the natural tones and nuances of your skin using shade sensing bead technology to intuitively match your skin tone.

Almay products are created with pure, gentle and non-irritating ingredients that will work for all skin types. If you suffer from sensitive skin, or you’re just wary of the numerous harsh chemicals skincare and makeup can sometimes contain, then Almay is the brand for you.