The Essie story

The Essie story - Cosmetics Fragrance Direct

One of my all-time favourite brands is Essie and it has become my go-to nail polish. A trustworthy formula that lasts for days and an extensive range of colours is hard to come by but Essie manages to tick both of those boxes with ease. We are constantly receiving positive feedback about this particular range of nail polish and many of our customers are self-confessed Essie-addicts. Even with a huge collection of nail polish, I am still always drawn to Essie colours and as my fingers tap their way across the keyboard they are sporting the bright shade, Super Bossa Nova.

The super-brand was founded by Essie Weingarten and it's no surprise that this clever lady's passion is nail polish. At the age of 12 she had her first manicure and was the nail technician’s youngest client ever, since then Weingarten was hooked.

In 1981 she launched the nail care empire in Las Vegas. Upon her return to New York she had received a long list of orders and Essie quickly became the go-to brand in nail care and nail polish. The nail polish brand was instantly picked up by beauty professionals for its chip-resistant formula, exceptional durability and extensive collection of trendy colours. Along with beauty professionals, Essie has a loyal celebrity following consisting of superstars such as Cindy Crawford, Madonna and Sharon Stone.

If you're still yet to discover what all of the fuss is about try Essie today! I guarantee you'll be pleased with the results.

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