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The German super brand, Adidas, has taken the world by storm since its creation in 1948. The saying, ‘you can pick your friends but you can’t pick your family’ rings true in Adidas’ history. After Adolf Dassler created the label, his brother tried to out-do his efforts by launching Puma, one of Adidas’ biggest rivals.
As it is the second largest sportswear manufacturer in Europe, Adidas specialises in a plethora of sports related products such as bags, shirts, watches, eyewear and footwear. Throughout the company’s long history, many sports stars have endorsed the label such as Sergio Garcia, Andre Agassi, David Beckham, Tiger Woods and Lebron James.