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In 1983, fashion designer Alfred Dunhill rethought the direction of his family business and moved the direction of the company from crafting horse saddles, towards manufacturing clothing, motor car accessories and luggage.
The forward thinking Dunhill opened his first store in 1902 named, Dunhill Motories and instantly attracted a bevy of celebrity followers including the Duke of Windsor, Elvis Presley and Pablo Picasso. The designer made special custom orders and individual pieces for his loyal customers. In 1932 Dunhill launched their first fragrance. Today, the luxury label specialises in men’s fragrances and aims to retain the traditional man from the past but transport him to stand firmly in the present.