Born in Nottingham in 1946, Sir Paul Smith is a brilliant Britain designer who is renowned for his creative aesthetic, which combines tradition and modernity. Known for his idiosyncratic take on traditional British styling, ‘classic with a twist’ remains the guiding principle of his company. Positioned between high fashion and formal wear, Paul Smith has always been proud to stand apart. Each Paul Smith design is underpinned by a dry British sense of humour: quirky but not frivolous, eccentric but not silly.
After founding his company in 1970 with one shop, Paul Smith now has more than 300 shops worldwide and interestingly for such an arch typical British label, Paul Smith enjoys a cult status in Japan.
The perfume, Paul Smith Extreme for Men is a classic concept with a ‘twist’ uniquely marrying refinement with derision and sobriety with extravagance. Paul Smith Essential is infinitely sophisticated, elegant and intense. This fragrance is for the very successful seducer with an irreverent attitude that every woman falls for.