Abercrombie & Fitch

Founded in 1892, Abercrombie & Fitch (A&F) is an American lifestyle brand known for their high quality, modern clothing with stores worldwide. The brand focuses on upmarket casual wear and includes Abercrombie Kids & Hollister Co.

The appearance of their Stores is distinct with white moulding, black louvered doors, high-energy music and dim lighting. The Abercrombie & Fitch fragrance Fierce, known as their signature scent is sprayed throughout the store and on clothing, for a distinct olfactory experience while shopping.

The fragrance, First Instinct is inspired by that first moment of attraction, when two people’s worlds collide, and a spark is ignited.