Wolfgang Joop was born in Germany, 1944. After studying Psychology of Advertising, Art and Painting, Joop began to practice his passion for fashion and won many fashion competitions. At the age of 37, he launched his first fur collection and developed the fashion house, JOOP!

Initially only manufacturing men’s fashion, JOOP! made their first entry into the fragrance universe with the release of JOOP! Femme and JOOP! Homme, in 1987. Joop is a true fashion superstar; his designs are sold internationally and loved by men and women worldwide. He is highly praised by his peers for his immense creativity and relentless passion.

JOOP! fragrances are playful, charming and easy to wear. Nearly everyone has had a JOOP! fragrance in their perfume collection. The extensive JOOP! line for men includes favourit