Lancôme is a brand that is synonymous with skin care and make up however; did you know that the first products launched by the luxury French icon were fragrance? Founded in 1935 by Armand Petitjean, the name of the company was inspired by the ruins of the castle Chateau De Lancosme in the Indre region of central France. The roses famously grown in the surrounding area provided inspiration for the company’s logo, a single golden rose. The first fragrances launched from Lancôme in 1935 were designed for women with the aim to deliver French elegance to the world.
Today Lancôme continues to remain at the forefront of luxury fragrance and cosmetics brands with core values of femininity, ‘French-ness’, elegance and quality. These guiding principles of the brands aesthetic are clearly represented throughout the coveted range of bestselling fragrances including Trésor, an instantly recognisable classic Lancôme fragrance. The warm, elegant floral oriental is comprised of rose, heliotrope, orris, apricot and iris resulting in a scent the epitome of Parisienne chic.
A brand as French as the Louvre itself, Lancôme has never lost sight of Armand Petitjean’s ideals. To wear a Lancôme fragrance is to be immersed into the class and femininity of luxury French culture.