Ralph Lifschitz was born in 1939 in The Bronx, New York. At a young age his brother decided to change the family name from Lifschitz to Lauren. Although he never studied fashion, Lauren always had a keen interest in design. In 1967, he began his career in the fashion industry by creating Polo, a men’s tie business. Polo proved to be immensely successful and inspired him to produce complete men’s and women’s wear lines. Today, Ralph Lauren is a multi million dollar fashion empire and one of the most well known names in the fashion industry.
The brand is instantly recognisable by their logo of a pony and a polo player. This signature stamp reflects the brand’s outdoors and casual feel. Ralph Lauren is centred on casual chic wear and their fragrances beautifully compliment the world of their clothing collections. Easy to wear, sophisticated and timeless – it is no wonder that perfumes such as Ralph, Polo Blue and Romance are many people’s favourite fragrances.