How to Spoil the Man in your Life this Valentine's Day

Find out your significant others favourite fragrance - if he doesn't have one, pick your own favourite for men. After all, you're the one that has to smell it on him! Another option is to keep in mind his lifestyle and how he chooses to use cologne. Is he a special occasions only kinda guy? If so you could go for something intense and masculine like Jean Paul Gaultier Le Male. More of an everyday wearer? Chrome by Azzaro is a clean, crisp scent that will stay shower fresh all day long.

The next step is to choose a price range. Whatever your budget our wide range of designer men's fragrances has got you covered. From our everyday low price range staples like the aromatic Calvin Klein Euphoria or the smooth Joop Homme; to luxurious high end gift sets from Hugo Boss and Yves Saint Laurent, there is something for everyone.

How ever you will be spending Valentine's Day with your date, a new fragrance carefully hand picked by you is the perfect accompaniment. He will appreciate the thought you have put into choosing a fragrance tailored to his personality, and will think of you every time he gives it a spray!