Diesel is best known for its urban chic denim collections. The high end ‚Äėlived in‚Äô jeans look was first developed by Diesel and has developed a huge following. Renzo Rosso founded the company in 1978 after studying at fashion college and having an eye for fashion at a young age. Like its name, the world of Diesel is full of energy and always running at full speed fuelled by relentless creativity.

Diesel’s Fuel For Life fragrances are perfect examples of the brand’s vitality. The men’s version, Fuel For Life Homme has a fruity burst of raspberry that settles on a masculine, woody base. Fuel For Life Femme has top notes of pink pepper and mandarin that gives the perfume a light zing.

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