Established in 1993 by Muiccia Prada, Italian fashion and accessory brand Miu Miu is a fully owned subsidiary of Prada. The name was conceived from Miuccia Prada’s family nickname and has its headquarters in Milan, Italy. There are Miu Miu boutiques located on a global scale and the London store has a customisation service to allow customers to design their own heels.
Miu Miu launched its first fragrance in 2015. Fearlessly fun and seriously light hearted, Miu Miu the character naturally rejects the expected, the proper, the reserved, or the clichéd. The surprising combination of elegant floral notes set against deep earth tones are surprisingly natural and timeless but utterly contemporary. The final effect is both scintillating and a little defiant: very Miu Miu.